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Challenges in the Real Estate Industry

Companies in the real estate industry face the multi-layered challenge of making sure that their individual websites maintain the same level of performance as that of nationally-known real estate search platforms, positioning themselves in search engine results and generating their own leads One thing, in particular, helps: Making a precise connection with the target groups using the appropriate web applications – since, after all, it’s the individual companies that know their own target groups the best.

CHALLENGE

That was what web development for GCP was all about

GCP rents and manages apartments throughout Germany. The company’s mission is to provide excellent tenant service and to ensure that good, affordable living space exists currently and over the long term. The website is a reflection of the company and its services – one of the most important channels for their communications with tenants and interested parties.

The continuous improvement of the website’s performance and the planning of new functionalities are part of the set of responsibilities that belong to the GCP digital marketing team. On matters of web development, GCP works together with codafish><>.The agency also provides all services related to the operation of the website. “We are very happy with codafish><> as our service provider in the area of web development and service for the open source framework, Pimcore”, lauded Isabelle Thiemeier, of the digital marketing team, regarding the cooperation. ” codafish><> is always at our side with advice and action, and they contribute their own ideas and experiences to our planning.”

Requirements for performance and mobile first

A few years ago, when GCP established new requirements for the existing website, codafish><> was brought into play. Several major milestones for the further development of the website were pending – for example, a completely new design was to be implemented. The improvement of the search mask for the tenants and interested parties target groups was another project. Due to this fact, optimization for mobile devices is always at the top of the agenda: “mobile first”, together with a functioning, responsive website, is a relevant topic for the real estate industry, as well, with regard to online communication with clients.

 

"For us at GCP, it is important that newly programmed functions are set up in such a way that we can use them without detailed programming knowledge"

Isabelle Thiemeier, Digital Marketing Team
SOLUTION

Complex requirements need a solid technological basis.

At GCP, that is Pimcore. Timo Müller and Andreas Wroblewski, the CEO’s of codafish><>, are certified experts in the use of this web technology. Thiemeier reaffirms this: “codafish><> brings in-depth expertise to the work that we do together. Furthermore, we also consider it important that a service provider thinks about the special requirements inherent in our industry and proposes their own solutions based on this fact. codafish><> is fully invested and they actively think along – we notice that again and again, everytime that we work together.”

Certified experts

Complex requirements need a solid technological basis. At GCP, that is Pimcore. Timo Müller and Andreas Wroblewski, the CEO’s of codafish><>, are certified experts in the use of this web technology. Thiemeier reaffirms this: “codafish><> brings in-depth expertise to the work that we do together. Furthermore, we also consider it important that a service provider thinks about the special requirements inherent in our industry and proposes their own solutions based on this fact. codafish><> is fully invested and they actively think along – we notice that again and again, everytime that we work together.”

One example is the expansion of the existing search mask. For this, databases had to be reconfigured. “The interfaces have to merge – like gears,” explains Isabelle Thiemeier “The content that our users are presented with on the website must be individually tailored to their respective needs. We are very satisfied with the newly programmed solution provided by codafish><>. “

Guaranteed flexible web development

Short reaction times, flexibility and easy accessibility are what the digital marketing team at GCP particularly values in their cooperation with codafish><> Moreover, the team states: “We usually plan the necessary features for our website ourselves, but we really appreciate the fact that codafish><> always gives us tips on functionalities that fit our business model. This proactive approach is exactly what we had hoped for in a good working relationship with a full-service web development agency. And if something doesn’t go as it should, we are able to fall back on a commonly-agreed-upon and well-developed feedback culture. We discuss the problem in our regular weekly meeting. Then, everyone knows how we can best make adjustments. “

RESULTS

Intensive exchanges within specialist groups

Sound online project management is standard at codafish><>. For the development of complex web projects, codafish><> applies its many years of experience in software development. codafish><> is a Pimcore Silver Partner and Organization Member of the Drupal Association.
Having intensive exchanges within specialist groups is also a part of this for codafish><>: We are a member of the Bundesverband Digitale Wirtschaft (BVDW) (The German Association for the Digital Economy) and the Verband IT Mittelstand (The Association of Medium-Sized IT Enterprises). In addition, we are involved in the professional associations of the Gesellschaft für Informatik e.V. (GI) (The German Society for Computer Science) and the GPM Deutsche Gesellschaft für Projektmanagement e.V (The German Society for Project Management)”, say the two CEO’s, Müller and Wroblewski.

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