The three most important digital trends in 2023

As a digital agency, we always have our eye on the latest technical developments. As it stands currently, we, at codafish, find three of these developments particularly exciting:

The trend towards continually-improving software solutions in the area of business intelligence,
Digital experience platforms that allow you to address your customers in a customized way, on multiple channels, and
Voice Commerce – a technology that makes the digital shopping experience more intuitive.

In this blog article, we are going to give you an overview of these three trends.

Business Intelligence: Analyze your business processes

Data storytelling makes data understandable

Modern BI programs can graphically prepare data in the form of various diagrams, thus helping to transform complex insights into simple images. Ideally, you can relay your analysis like a story with these data visualizations. This is called data storytelling. The advantage of successful data stories: You and your employees develop a better understanding of complex processes and engage in conversation with each other. What does this data want to tell us? Which findings are particularly important? What decisions should we derive from this?
Artificial intelligence becomes traceable

Software solutions that work with AI support have a lot of potential and are also becoming increasingly popular in the area of business intelligence. At the same time, there is a great deal of skepticism: Can one trust analysis that has been formulated by artificial intelligence and whose calculations cannot be reviewed? For this reason, it will be increasingly important that, in the area of business intelligence in the future, AI-based analysis be traceable. This approach will be known as “explainable artificial intelligence” (XAI).
Natural speech recognition allows simple questions

Some BI tools work with speech recognition. This allows users to ask a simple question about the business processes via a voice assistant, and the software “spits out” suitable answers and diagrams. The advantage of this is that even people without previous data management and business analysis experience can access data quickly and easily.

Digital experience

Multichannel publishing increases your sales

Those who successfully sell their goods and services today need to use multiple marketing and sales channels. This means that they have to provide information about their products at several touchpoints. Without powerful software that can operate different channels at the same time, this can quickly become very confusing. This is why companies need e‑commerce tools that enable and automate cross‑media, or multichannel publishing. With such software, you can centrally manage and edit content, and play it out in formats suitable to the various channels.
Understanding and using customer journeys

If you observe your customers closely, you can target them on their customer journey – the journey they undertake until they buy their product – more precisely. Digital experience platforms collect all relevant customer data across multiple channels, analyze it and support you in addressing your customers in a personalized way. The goal is always the best possible user experience (UX): your customers should have positive experiences when in contact with your company and your products, and remain connected to you as loyal customers.
Headless Commerce simplifies updates

Headless – at first it sounds like being without a head and not thought through. In e‑commerce, however, the headless commerce approach is a positive thing. “Headless” means that the frontend (for example, the shop look) can be edited independently of the backend (including the database linked to the shop). The advantage is that changes do not always affect the entire software architecture – so it supports agile work processes.

Voice Commerce

The technology behind voice commerce

Strictly speaking, voice commerce is a technical solution that allows customers to find and buy products – regardless of keyboard and mouse – using voice input. You can use voice assistants such as Alexa, Siri or Google Assistant as well as chatbots that you can integrate directly into your website or app. All these technologies work with artificial intelligence, which means they recognize certain trigger words (“Alexa, buy black sneaker socks”) and connect them with actions (the search and order process).
Chatbots listen to you

You have probably already experienced this: when you visit a website, a chat window opens and you are kindly asked how they can help you. You answer with a whole sentence or just a keyword and get an answer immediately, at any time. In the past, this was all done via text input, but many chatbots now support voice input. With the help of certain programs, you can integrate such chatbots directly into your website.
The benefits of voice commerce

It can address your customers in a personable way. It arouses curiosity. It makes the buying experience easier and more intuitive. Your customer doesn’t have to type, saving time. They will appreciate the convenience and will gladly return. We believe these are strong reasons for voice commerce!

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