In 2021, not only did we create a new website for Glazier Plickert, since then, we have also been responsible for regularly posting their news on Instagram, Facebook, Google and the website. The goal is to make the traditional company more well-known to younger target audiences. Plickert Glaserei-Betriebe GmbH is a long-established company from Berlin. With the “Glazier on Wheels” and 24-hour emergency service, the company repairs small and large glass damage throughout Berlin and the surrounding area.
In addition, Glazier Plickert builds glass constructions for private individuals and businesses: partitions, balconies, sliding doors, parapets, facades and showers of all kinds.

“The Plickert glass business has existed for over 70 years – so, we are a company with a long tradition and are very well known in Berlin. But, we also want to improve our reach among our younger target groups,” says CEO, Detlev Kasten. That is why Glazier Plickert decided to relaunch the website with a new corporate design and commissioned us to implement it.

As a full-service agency, we always consider projects from an integrated point of view. And so it went in the initial consultations – which included discussions about Glazier Plickert’s Facebook and Instagram accounts. For more traffic and visibility, it is tremendously important to link a website to actively used social media channels and vice versa.

ALL IN ONE

For more traffic and visibility, it is tremendously important to link a website to actively used social media channels and vice versa. “And we were happy to be able to place everything into one set of hands,” says CEO, Detlev Kasten. “Previously, we either hired various agencies and freelancers or took care of Facebook and Instagram, ourselves. But, now, we have one point of contact for everything – for the website, as well as for social media and visibility on Google.”

In close cooperation with Glazier Plickert, we developed a social media strategy consisting of two, monthly photo-with-text posts.

At the beginning of the month, the glazier provides photos and information on current topics, we add text to the images and post them on Instagram and Facebook, alternately. The advantage of this strategy is that customers who are connected to Plickert on both channels do not see the same thing at the same time.

In addition, we also use the material to create news items for the company profile on Google (“Google My Business”), as well as to provide information updates on the website – and we maintain both.

“For us this is a great relief. I give codafish photos and some information, get finished texts and just have to approve everything before it all goes online.This is exactly how it should go – which is a really good arrangement for me!” says CEO, Detlev Kasten.

The “Online Marketing” support package also includes a monthly report, which allows our clients to see which posts performed the best and how the reach has developed.

“Thanks to regular content updates, we are seeing continuous growth on both social media channels. And we want to drive this further with the help of codafish. We still have a long way to go, but we won’t let that stop us.” says Detlev Kasten.

In addition to a technologically and visually optimized website, which went online in 2021, Glazier Plickert also posts regular updates regarding their projects on Facebook, Instagram and “Google My Business”. In this way, the glass professionals are able to reach younger target audiences on several levels – while having put their support into one set of hands.

As a digital agency, we can be commissioned for various types of services and, as a reliable contact, we are always available for your needs.