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In detail: How Zoho PageSense improves your website’s conversion rate.
Why don’t my website visitors convert to customers?
Ad Your website is your store front on the virtual high street. Only the most attractive shop windows, decorated with the most important details and information, get the attention of customers. Do you regularly ask yourself whether your offers, information and graphics are optimally placed? With the analysis software, PageSense, you will learn exactly that! Optimize the contents of your website for more conversions with PageSense.
PageSense – your tool for successful conversion optimization
How many different tools do you use to evaluate visitor behavior on your website so that you can optimize your conversion rate? Do you understand all of the metrics presented? With the PageSense analysis software from Zoho, you have several valuable features at hand that present the most important website metrics in a compact and understandable way. Optimize your conversion rate and close more deals with PageSense.
With the Heatmap, you can learn which elements of your website get the most attention. Analyze how the user surfs your website. In addition, you can optimize the user experience with A/B tests or split URL tests with just a few clicks. Interact with visitors with quick pop-ups, push notifications or polls.
In this article, we will show you how you can easily understand and optimize your website with PageSense.
How Zoho’s PageSense helps with Conversion Rate Optimization (CRO)
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Learn where your visitors come from
Analytics module presents key website figures clearly: real-time performance graphs show visitor numbers over time + traffic sources. Detailed page views differentiate organic search, Google Ads, social media, direct visits, campaigns. Country/device analysis + page views, session duration, bounce rate reveal top performing/optimization-needed pages.
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Track key website metrics
Tracking module defines conversion targets (button clicks, visit duration) in few clicks. Compare business goals vs website performance optimally. Funnel Analysis reveals customer journey drop-off points to start optimization process exactly where visitors abandon most frequently.
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Analyze how your visitors move around the site
Analyze module Heatmap shows content attention areas. Scrollmap/Attention Map optimize element placement visibility. Session recordings reveal exact visitor paths. Form analysis identifies high-abandonment fields for precise lead generation optimization. Complete user experience analysis.
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Optimize your website and improve conversion rate
Optimize module measures website changes impact on conversion rate. A/B tests perfect for CTA color/position changes via intuitive editor. Split URL tests safely compare major layout versions without sales risk. Data-driven optimization decisions maximize conversions.
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Personalize the user experience
Personalize module creates individual visitor experiences using demographics, weather, buying behavior data. Visual editor enables unlimited personalized content placements without designers/programmers. Dynamic relevant content increases engagement and conversion rates significantly.
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Address your visitors directly
Engage module creates popups for special offers, push notifications for blog articles, customer satisfaction surveys easily. Quick editor implementation for direct visitor interaction. Perfect for time-sensitive promotions, feedback collection, immediate engagement opportunities.
As you can see, the actions described above are very easy to implement on your website. In order to run and measure the tests, conversions and analyses, a small technical intervention in the backend of the website is necessary. PageSense provides a code snippet which must be integrated into the website. Simply copy thescript tag and install it in the section of your website. Alternatively, you can also use the Google Tag Manager or other CMS tools such as Joomla. For the integration into the content management systems Pimcore, Drupal and WordPress, you can also contact us.
Is PageSense GDPR-compliant? Yes!
An important point is the GDPR (General Data Protection Regulation): PageSense scores higher than others because of the fact that the servers are located in the EU and data can only be passed on by consent. In addition, all IP addresses are stored anonymously to ensure data protection. This advantage is important with regard to the recent EU court decisions which state that Google Analytics is no longer GDPR-compliant.
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