Voice search, the voice that is slowly but surely setting the tone

Do you remember the lengths you used to have to go to when you wanted to research something? Today’s younger generation will never be able to understand how we had to pull encyclopedias from the shelves at home or from the public library. Having opened the table of contents, only to then flick through hundreds of pages of absolutely huge books to find the right solution or information. The advent of the internet (which eventually took hold) was a real milestone that we can only faintly imagine today with our smartphones and mobile data. Looking for the nearest bakery? Just ask the world’s search engines with a quick entry in your mobile device. By hand? Well, that’s also old school now, when you can simply tell your smartphone verbally what you want to know from Google, Bing & Co. at the touch of a button. And it’s also so much more convenient! What is an even more convenient solution for you in everyday life is making big waves in the IT world. Because behind this action is a function that puts a few more to-dos on the table for web admins: the voice search.

It was a lot of fun when Siri suddenly started giving us answers to our questions in 2011. A personal assistant who understands what we say and offers us solutions! Over the years, many tech giants have joined this technological revolution with Alexa and Cortana. Nowadays, it is impossible to imagine our digitalized lives without these ladies: today, more than 50% of internet users are using voice input to ask Google & Co. questions verbally. What we perceive as a small bonus function is in fact a complex piece of technology: to enable us users to perform voice searches, mobile devices use so-called natural language processing, NLP for short, to decode the content. To do this, the user’s question is separated into different components, such as keywords and questions, in order to analyze their meaning. Another marvel of technology that excites and inspires! This is precisely why experts predict that the use of voice search will continue to increase in the future. A prediction that companies and their web admins should consider making a top priority. The main reason for this is that websites need to be prepared for voice search in order to survive in the SEO ranking.

If we were to draw up a list of measures that are essential for SEO ranking, they could be summarized in one sentence: everything that brings the user quickly and precisely to the right result for their search query. This not only makes them happy, but Google too – meaning the business concept always comes to a positive conclusion. Your website is solely responsible for this. Everything from the technical aspects to the content of your website will help tip the scales so that Google ranks you first. The difference to conventional searches (yes, that’s what the manual entry of search terms is now called!) are almost inconspicuous, but important levers that have a significant output.

Voice search, conventional search, a top ranking – the world of SEO is easy to understand, but the practice involves a great deal of effort. At codafish, we can help reduce some of your workload and advise you on all aspects of SEO optimization for your website. Our team of IT and online marketing professionals evaluates your status quo, writes a strategy plan based on this and takes care of the content and technical implementation. Simply get in touch with us!