You describe yourself as a "full-service agency". What does that actually mean?

Andreas Wroblewski: We want to offer our clients comprehensive service from a single source. This includes support, hosting and further development, in addition to strategy development and project implementation. By support and further development, we mean the maintenance of the project – in other words, we carry out security updates, fix errors and program new features. With regard to our hosting service: we run the client project on our servers. Any additional needs, such as the creation of a corporate design and answering questions surrounding SEO and SEM, we address in cooperation with our partners.

Many modern companies rely on flat hierarchies and democratic management models. How is your company structure designed?

Timo Müller: We are convinced that the classic agency business model is going through a digital transformation. The possibilities for communicating with one another online have evolved over the past few years. Meetings with clients take place, for example, via video conference calls, the exchange of information between employees occurs across national boundaries – using the cloud. Direct communication between our clients and our employees enables an efficient and effective project workflow, so that the project manager does not have to be brought in on every issue. In this way, we offer our employees greater scope for decision-making and the opportunity to play an active role in project implementation.

You operate in an area that many clients find very difficult to penetrate. Against this backdrop, how do you establish a good working relationship? How much persuasive activity do you have to engage in when you, as an agency, need to set new priorities?

Andreas Wroblewski: In our opinion, dealing with clients in a transparent and trusting manner is the basis for a good working relationship. In an initial meeting, we sit down with the client and discuss their needs, wishes and goals. We work together to define an outline of the project and we provide answers with regard to what is feasible and how much the project could cost. The client learns how they can achieve their goals with us as an agency.

The CMS system WordPress has a market share of more than 60 percent, but as a digital agency you prefer Pimcore and Drupal. Why do you find these CMS systems so attractive?

Timo Müller: First of all, we would like to say that Pimcore, Drupal and WordPress are open source solutions. This allows us to concentrate on the work without needing to explain complicated license models to the client. Thanks to progress in technology, more and more processes are moving onto the internet. Nowadays, customers don’t just want to learn about a company’s services and products, rather, they want to, directly, order online, or learn the status of their request. This requires flexible systems in the background with which data and processes can be managed centrally. Each of the CMS systems that we use has a specific focus. WordPress is suitable for small websites, blogs and shops. Drupal is ideal for medium to large websites and shops, with a higher degree of customization. . Pimcore is recommended for demanding projects. Especially for the e-commerce sector, Pimcore offers advanced MDM / PIM, DAM and CEM features with which all marketing workflows can be easily digitized and combined at one back end.

How do you think the market will develop here? Has WordPress reached its peak, or will its market dominance continue to grow?

Andreas Wroblewski: Here, it depends specifically on user case studies. If, for example, a blog, newsletter or shop is to be operated on a small scale, WordPress is still the right choice and that will not change in the future. Already, now, and in the future, more and more data will be collected by various systems in a wide variety of formats. The consolidation and management of this data, as well as its distribution to different channels, such as print, mobile app or web application are challenges that the future will pose for us. The trend is easy to see. Solutions, such as Drupal or Pimcore should be used for such complex demands.

Mobile devices such as smartphones and tablets are becoming more and more popular, and apps are also gaining in importance. Does that mean that every company should now develop its own app?

Timo Müller: Not every company needs its own app. Mobile apps are used to bring recurring processes into a framework that is expected to be understood by customers or employees as added value. It is of course easier if, for example, a damage report, for which a form has to be filled out, signed and sent in the traditional way, can be called up with just a few clicks via an app and the current processing status can be viewed at any time. We concentrate on the implementation of hybrid apps using modern web technologies such as ionic or Angular. The big advantage is that apps can be created with a single program code base for both iOS and Android devices, which are cost efficient in terms of further development and maintenance.

codafish><> is very successful, but still a relatively young company.

Where do you see the future of the agency? Are there areas or countries into which you would like to expand? Where do you see the future of the agency? Are there areas or countries into which you would like to expand? Das Internet als Plattform ist nicht nur effektiver und spart Kosten, sondern liefert gleichzeitig noch einen Mehrwert – bspw. die Auswertung und Analyse gewonnener Daten. Viele Firmen haben das erkannt und fragen das explizit bei uns an.

codafish><> is very successful, but still a relatively young company. Where do you see the future of the agency? Are there areas or countries into which you would like to expand?

Timo Müller: We’re in Berlin, Hamburg and Madrid and we focus on the markets in Germany and Spain. . In the future, agencies will be characterized by flat hierarchies, lean structures and location independence in order to offer the client maximum flexibility in the implementation of projects. Also, in the future, companies will modernize and position themselves digitally. This is exactly where we provide support with tailor-made strategies and the development of individual software solutions. There is still a lot to be done on this front, so this is precisely the area on which we will continue to focus in the future.

Dive into our World

Here is where we inform you about exciting digital trends and explain how you can use them in your business. In addition, we offer you a closer look at our work as a digital agency. Thank you for your interest. Thank you for your interest.
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