As a digital agency, we always have our eye on the latest technical developments. As it stands currently, we, at codafish, find three of these developments particularly exciting:
In this blog article, we are going to give you an overview of these three trends.
Business intelligence (BI) refers to processes in which company data is collected and analyzed. In the past, Excel spreadsheets were often used for these business analyses. However, innovative tools can now be used to analyze data much more effectively and make it more understandable.
Modern BI programs can graphically prepare data in the form of various diagrams, thus helping to transform complex insights into simple images. Ideally, you can relay your analysis like a story with these data visualizations. This is called data storytelling. The advantage of successful data stories: You and your employees develop a better understanding of complex processes and engage in conversation with each other. What does this data want to tell us? Which findings are particularly important? What decisions should we derive from this?
Software solutions that work with AI support have a lot of potential and are also becoming increasingly popular in the area of business intelligence.
At the same time, there is a great deal of skepticism: Can one trust analysis that has been formulated by artificial intelligence and whose calculations cannot be reviewed? For this reason, it will be increasingly important that, in the area of business intelligence in the future, AI-based analysis be traceable. This approach will be known as “explainable artificial intelligence” (XAI).
Some BI tools work with speech recognition. This allows users to ask a simple question about the business processes via a voice assistant, and the software “spits out” suitable answers and diagrams. The advantage of this is that even people without previous data management and business analysis experience can access data quickly and easily.
We, at codafish, use Zoho Analytics for our business analysis because it provides a clear presentation and is versatile. Using predefined connection points, Zoho Analytics can import different types of business data from other Zoho apps or external software solutions and transform them into over 40 chart types.
Learn more about Zoho Analytics. (in german)
It is a constant requirement that every website always be filled with new content. Content management systems, CMS for short, were developed a long time ago as a way to save time during this content maintenance work. Now, there are tools that offer many more options than traditional CMS. Such digital experience platforms (DXP for short) collect and integrate customer data – ensuring personalized and optimized customer experiences on different channels.
Those who successfully sell their goods and services today need to use multiple marketing and sales channels. This means that they have to provide information about their products at several touchpoints.
Without powerful software that can operate different channels at the same time, this can quickly become very confusing. This is why companies need e-commerce tools that enable and automate cross-media, or multichannel publishing. With such software, you can centrally manage and edit content, and play it out in formats suitable to the various channels.
If you observe your customers closely, you can target them on their customer journey – the journey they undertake until they buy their product – to be more precise. Digital experience platforms, therefore, collect all relevant customer data on various channels, analyze it and support you in addressing your customers in a personalized way. The goal is always the best possible user experience (UX): Your customers should have positive experiences when in contact with your company and your products and they should remain connected to you as loyal customers.
Headless – at first, it sounds like being without a head and not thought through. In e-commerce, however, the headless commerce approach is a positive thing. “Headless” means that the frontend (for example, the shop look) can be edited independently of the backend (including the database linked to the shop). The advantage of this is that changes do not always affect the entire software architecture – so it supports agile work processes.
If our customers are looking for software that enables everything that we have just described, then we always recommend the Pimcore Digital Commerce Platform because it can be combined with content and commerce perfectly. You can use it to create complex and innovative B2C and B2B online shops, manage product information and distribute it to multiple marketing and sales channels, collect customer data, use it for customized interactions with customers – and much more!
Get to know Pimcore!
To retain customers, you should make interactions with them as simple and intuitive as possible. For example, by allowing shopping via voice commands. This so-called “voice commerce” (or conversational commerce) is currently becoming increasingly popular and, in our opinion, is a trend with a lot of potential that you should definitely use for your e-commerce.
Strictly speaking, voice commerce is a technical solution that allows customers to find and buy products – regardless of keyboard and mouse – using voice input. You can use voice assistants such as Alexa, Siri or Google Assistant as well as chatbots that you can integrate directly into your website or app. All these technologies work with artificial intelligence, which means they recognize certain trigger words (Alexa, buy black sneaker socks”) and connect them with actions (the search and order process).
You have probably already experienced this: when you visit a website, a chat window opens and you are kindly asked how they can help you. You answer with a whole sentence or just a keyword and get an answer directly, no matter what time it is. In the past, this was all done via normal text input, but many chatbots now support voice input. With the help of certain programs, you can integrate such chatbots directly into your website.
It can address your customers in a personable way. It arouses curiosity in the other person. It makes the buying experience easier and more intuitive. Your customer doesn’t have to type, therefore saving time. They will be happy about how convenient the whole thing is and will gladly come back again. We believe:That these are a lot of good reasons for voice commerce!
If you want to welcome your website visitors with an AI-powered chatbot and guide them through your website, we recommend Zoho Sales IQ. With this software, you can track, analyze and evaluate the behavior of your website users – and adjust the chat communication accordingly.
Learn more about Zoho SalesIQ!
We will be happy to advise you on which strategy is best suited to your company’s goals. Would you like to receive obligation-free information? Fill out the contact form or call us directly: 00800 26323474
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