This is what social media marketing was all about for Hygge Unverpackt
Pascal Hagemüller is the founder of “Hygge Unverpackt” and he is on a mission: Packaging-free food is for everyone. So, out of the eco corner and over to Gretchen’s around the corner. One challenge, in particular, that Hagemüller describes is that of drawing people in the region to a store – regardless of their attitude towards life and social status. Everyone has to eat, after all. Another issue for him is conveying the sense of an alternative grocery-shopping experience at the Hygge store locations: slower-paced and enjoyable.