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Zoho Apptics: Analytics for every app

Analyze your mobile apps with Zoho Apptics and gain valuable insights: From technical performance and user experience to user behavior, the software provides everything you need for ongoing performance optimization and targeted marketing strategies !

All Zoho BI and Analytics Apps at a Glance

Zoho Analytics
Zoho Apptics
Zoho DataPrep
Zoho Embedded BI
Zoho Sheet
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Zoho One

Zoho Apptics helps teams understand how users interact with mobile applications by providing detailed analytics, performance monitoring, and user behavior insights. It enables product and development teams to track app usage, identify crashes, analyze engagement, and continuously improve user experience. By turning app data into actionable insights, Zoho Apptics supports smarter product decisions and more reliable app performance.

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Key Features

Who Is Zoho Apptics For?

Zoho Apptics helps teams understand app performance and user behaviour, catching issues before users do.

App Developers

App Developers

Catch crashes and errors in real time, with detailed reports pinpointing exactly what went wrong.
Product Teams

Product Teams

Understand which features users actually engage with, and where they drop off.
Performance Marketers

Performance Marketers

Track user journeys and retention to see which campaigns actually drive engagement.
QA Teams

QA Teams

Test app versions or features on specific user groups with A/B testing, without risking the full user base.
Growing SaaS Companies

Growing SaaS Companies

Monitor app availability and scalability as your user base expands.
Mobile-First Businesses

Mobile-First Businesses

Turn crash reports and usage data into clear priorities for the next development sprint.

Features

Zoho Apptics: Most Important Features

Zoho Apptics covers everything from catching a crash the moment it happens to understanding exactly why users engage the way they do. We set up real-time error detection and performance monitoring so issues surface immediately, configure event tracking to reveal how users actually move through your app, and build in the retention and engagement analytics that turn raw usage data into decisions your product and marketing teams can act on.

Real-time crash & error detection /

We set up automatic crash reporting that pinpoints exactly what went wrong and where, so your team fixes issues based on evidence instead of guessing from a handful of angry reviews.

Performance monitoring

We track loading speeds, response times and database queries continuously, identifying whether a slowdown comes from a specific function, device or interaction, before users notice it themselves.

In-app surveys & feedback

We set up surveys and feedback forms directly inside the app, so when a campaign or feature doesn't land as expected, you hear it straight from users instead of guessing why.

Event & user journey tracking

We configure detailed tracking of how users actually move through your app, which features get used most and where they drop off, giving product and marketing teams the same clear picture.

Retention & engagement analytics

We track active user numbers, session duration and loyalty over time, so you can measure whether your marketing efforts are actually keeping people coming back.

Audience segmentation

We group users by demographic data, app usage or behaviour, so marketing messages reach the right segment instead of treating every user the same way.

A/B testing

We help you test different versions or features with specific user groups, so you learn what actually improves the experience before rolling a change out to everyone.

Scalability testing

We use performance testing to see how your app behaves as the user base grows, catching capacity issues before a traffic spike catches you instead.

GDPR-compliant data handling

We implement anonymization, consent collection and encryption in line with GDPR, so analytics stay useful without putting user privacy or compliance at risk.
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Zoho One One Package For Every Need

Zoho One is a software package with 50+ applications that lets you digitize, connect and optimize your business processes, think of it as the operating system for your company.

Available as a full package or as individual apps and bundles: whichever option you choose, it saves you time and money.

Zoho Apptics – Plans & Pricing

Indicative prices. Please check the Zoho website for current pricing. No credit card required for the free trial. Prices exclude taxes.

Pro

month

Standout features
All features +
5 projects
20 applications / project
100K errors monitored
500K engagements

Pro

year

Standout features
All features +
5 projects
20 applications / project
100K errors monitored
500K engagements
Start Your Free Trial

Frequently Asked Questions About Zoho Apptics

  • What is Zoho Apptics and what benefits does it offer?
    Zoho Apptics provides in-depth details on user behaviour, performance, and error and crash reports, used to make informed decisions. Key benefits include real-time error detection, data-driven insights into user behaviour, continuous monitoring to improve retention, scalability as your business grows, and seamless integration across the Zoho ecosystem.
  • How does Zoho Apptics help improve app performance?
    It continuously monitors performance, identifying issues like slow loading speeds or delayed responses, and pinpoints whether a slowdown comes from a specific function or device. Event tracking reveals how users actually engage with the app, helping improve UI, UX and overall performance, while automatic alerts flag errors the moment they happen.
  • Is Zoho Apptics GDPR compliant?
    Yes, like the entire Zoho ecosystem, Zoho Apptics is built to be GDPR-compliant. It anonymizes personal data, obtains user consent for data collection, provides a data processing agreement, applies encryption and access controls, and undergoes regular security audits.
  • What is the difference between Zoho Apptics and Zoho Analytics?
    Zoho Apptics focuses on the performance and user behaviour of mobile apps, aimed at developers and product teams who need to fix errors and optimize based on usage data. Zoho Analytics is a broader business intelligence tool for managers and analysts, integrating data from CRM, ERP and other systems into reports and dashboards.

Everything you need to know about monitoring app performance with Zoho Apptics.

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