Zoho DataPrep is a self-service data preparation platform that helps businesses clean, transform and enrich data from multiple sources before it's ready for reporting or analysis. It handles messy, inconsistent or incomplete data automatically, flagging quality issues and suggesting corrections instead of leaving that work to be done by hand in a spreadsheet. Companies typically use Zoho DataPrep when raw data from CRM, ERP, marketing platforms or other systems needs to be merged and cleaned before it can drive reliable decisions.