Reaching new digital heights with Zoho — enretec Suisse

Family-run enretec Suisse, based in Switzerland, specializes in the proper disposal of amalgam-containing waste. Its goal: making everyday practice safer and simpler for its customers while developing sustainable concepts for environmental and resource protection. The focus is on modern technology, efficient processes, and responsible environmental stewardship.

This successful philosophy earned enretec Suisse a loyal customer base across Switzerland — but Managing Director Martin Dietrich was convinced that real potential still lay untapped in the company's business processes. Disconnected tools, paper-based workflows, and manual data maintenance were to become a thing of the past. "Our goal was to create a central platform that gives us a 360-degree view of our customers," Martin Dietrich explains, describing the basis for launching the digitalization project. "It was especially important to us to both optimize our order processes and integrate a powerful marketing solution to reach our customers in a targeted, efficient way."

The desired outcome was clear — but what was the roadmap, and who would accompany enretec Suisse on this journey? Martin Dietrich and his team set out to find the right solution.

The team at enretec Suisse knew exactly what requirements the new CRM system needed to meet, and began their research with a clear set of guidelines: “We compared various software solutions in terms of their features, costs and future-proofing,” explains Martin Dietrich. “We also used ChatGPT to research features, compare systems and match them against our requirements.” The result of this research? Zoho.

All that was missing now was the right partner to implement the project. After discussions with various providers in the Berlin area, who failed to convince enretec Suisse, the team finally came across codafish.

When you ask codafish how the design of a new software system begins, the answer is always the same: with the foundations. Accordingly, Project Phase I focused entirely on introducing Zoho as the technological foundation and configuring a company-wide operating system.

Specifically, this phase included setting up user, role, and permission management; configuring core applications such as email, communication, and office tools; establishing a unified corporate structure including the domain, design, and corporate identity elements; and creating a scalable system architecture for future expansions.

Project Phase II – Implementing the Crown Jewel: Zoho CRM

A powerful CRM is essential to the success of any company. Following the implementation of the foundations, the codafish team therefore focused on implementing Zoho CRM as the central sales platform.

All relevant modules, including contacts, customers, dealers, orders, and products, were set up and structured. Zoho CRM was also connected to email, calendars, and task management.

codafish focused exclusively on the functionality that was actually required and disabled irrelevant features in order to simplify processes within the system. To meet the industry-specific requirements of enretec Suisse, the team also developed customized data structures and multilingual email templates for system-supported communication and transaction processes.

But that wasn't all: To map all business processes as effectively as possible, codafish designed custom fields and data structures, implemented process and status logic – for example, for order and disposal statuses – integrated logistics and external reference data, and optimized list, detail, and work views for the operational teams.

The result: a customized data model precisely tailored to the requirements of enretec Suisse. Only one final step remained: automation.

Looking back, Martin Dietrich can say that the introduction of Zoho One was an important step toward digitalization. By automating various processes, manual tasks were reduced, workflows standardized, valuable time was saved in day-to-day operations, and the overall business became significantly more efficient.

Professional, structured, transparent at all times, and backed by extensive technical expertise: Martin Dietrich's assessment of codafish's Zoho expertise is based on years of experience with the software and numerous projects that the team has successfully supported.

Would you also like to accelerate your digital transformation and make your business processes more efficient? Then get in touch with us and schedule your free initial consultation today – we look forward to working with you to drive your digital transformation forward!