Pimcore commercetools Connector
Looking for a tailored, scalable shop solution? Combine Pimcore and commercetools to unite a powerful, scalable PIM with an efficient commerce framework – and turn your product data into a distinctive e-commerce experience for your customers.
Sound Familiar?
Already using commercetools, but still facing challenges?
- Is your product data management too complicated and unclear?
- No central system available for managing product
information? - Struggling to manage your product information in a media-neutral way?
- Maintaining multilingual content is a hassle?
- Is scaling becoming a nightmare?
You’re already using a PIM like Pimcore, but…
- You have no connection to a modern e-commerce system?
- You’re struggling with technical challenges while building your store?
- Your PIM data isn’t being fully leveraged?
- Your go-to-market is taking far too long because your
systems don’t work well together?
Unlock new potential by bringing together two powerful systems: commercetools and Pimcore!
- Structure and manage product data efficiently with Pimcore’s integrated PIM, MDM, and DAM tools.
- Use the commercetools e-commerce framework to publish your products across multiple channels.
- Take advantage of the 100% scalability offered by both systems.
- Rely on real-time updates that keep commercetools and Pimcore perfectly in sync.
- Make both systems work in perfect harmony with our Pimcore–commercetools Connector.
Our Pimcore-commercetools Connector
Pimcore and commercetools are the perfect match for your e-commerce success. At codafish, we’ve developed the Pimcore–commercetools Connector to seamlessly integrate these two powerful systems for optimal performance.


How does the Pimcore–commercetools Connector work?
Our Pimcore Bundle – the commercetools Connector Plugin – ensures seamless integration between Pimcore and commercetools. Unlike conventional solutions, our plugin lets you design your product data model in Pimcore and synchronize it effortlessly with commercetools. This guarantees that your product data remains up to date across all sales channels – in both directions. Thanks to real-time synchronization, any changes made in commercetools are instantly reflected in Pimcore, and vice versa.
Key benefits of the Pimcore–commercetools Connector
Pimcore – the central hub for all your product data
Maintaining data in two separate systems? That’s a thing of the past with our Connector. Our single point of truth approach lets you store and manage all your online shop data centrally in Pimcore – and synchronize updates with commercetools at the touch of a button.
Fast synchronization thanks to GraphQL
We use the open-source data query and manipulation language GraphQL in our Connector to prevent API overfetching. This ensures that our Connector only requests the fields you actually need – nothing more, nothing less. The result: significantly faster loading speeds!
Seamless data integration with your store CMS
Our Connector keeps your Pimcore data seamlessly synced with commercetools at all times. That means your store system, integrated with commercetools, always delivers current and accurate product information.


Why you should choose the Pimcore–commercetools Connector from codafish
- We implement our customers’ requirements with ease.
- We’re continuously developing our Connector to handle future requirements with speed.
- Our goal is to map as many functionalities from Pimcore to commercetools as possible.
- We create the flexibility needed to integrate the Connector into any customer scenario.
- We facilitate a fast time-to-market for our customers without high development costs.

What is commercetools?
commercetools is a cloud-based platform specifically developed for the e-commerce industry. It’s a headless commerce solution built on MACH principles – Microservices, API-first, Cloud-native, and Headless – meaning it separates the frontend from the backend. This architecture allows companies to build flexible, customized, and scalable e-commerce applications that support omnichannel strategies and independent development of frontend and backend systems.
Whether it’s traditional online retail for consumers, a direct-to-consumer platform for manufacturers, or tailored solutions for B2B e-commerce – commercetools is a powerful tool for your omnichannel sales strategy.

The benefits of commercetools at a glance
API-first approach
With its REST and GraphQL APIs, commercetools allows developers to seamlessly integrate third-party systems into the platform.
Headless commerce
By separating the backend from the frontend, developers can design the user interface freely and in line with corporate identity (CI) guidelines.
Cloud architecture
commercetools uses a powerful cloud infrastructure, providing users with high availability, automatic updates, and excellent scalability.
Modularity
commercetools offers a wide range of modular components, allowing companies to use only the features they actually need.
Internationalization
commercetools provides full support for multiple languages, currencies, and country-specific requirements, enabling companies to use the platform for global e-commerce.

Discover the e-commerce features of commercetools!

Product management
The PIM manages product catalogs, supports product variants, and enables comprehensive pricing management.

Customer management
Customer data – including contact information and purchasing behavior – is stored, managed, and can be segmented for targeted campaigns.

Order management
Order creation, processing, and management – along with partial order handling and streamlined order workflows – are fully supported.

Shopping cart and check-out
commercetools offers dynamic shopping cart features, a customizable checkout process, and support for vouchers and discount codes.

Promotions and discounts
With commercetools, you can create campaigns and special offers, and implement custom discount rules.

Omnichannel capability
Whether it’s a web store, mobile app, POS, or IoT device – commercetools manages products and orders across multiple channels and synchronizes product data and inventory levels in real time.

Payment and shipping integration
commercetools enables seamless integration with popular payment service providers, logistics partners, and shipping services, and supports a variety of shipping methods.
Product Information Management systems – the perfect addition to commercetools.
When integrated with commercetools, PIM systems create a comprehensive 360° experience for your customers.
Pimcore – the powerful PIM solution for your e-commerce success
Unmatched by other PIM systems, Pimcore is the leading open-source software for efficiently managing digital data and content, offering powerful tools to create personalized customer experiences.
Pimcore’s core features span Product Information Management (PIM), a Content Management System (CMS), Digital Asset Management (DAM), and a full Digital Experience Platform (DXP). With its API-first, headless architecture, this all-in-one platform is perfectly suited for composable commerce and fully customizable to meet your needs.
It’s a match! Six reasons why Pimcore and commercetools are the perfect pairing
Pimcore and commercetools are distinct systems with complementary core strengths. In short, they’re a perfect match – offering a powerful solution for delivering exceptional e-commerce experiences.
Centralized product data management
With its powerful Product Information Management capabilities, Pimcore centrally manages all data and synchronizes it seamlessly with commercetools
The result? Pimcore’s PIM, DAM, CMS, and DXP features combine with commercetools’ e-commerce capabilities to deliver a complete and flexible store architecture.
Content management with personalization
- In Pimcore’s DAM, you can manage all types of data – including content, images, and videos. Through its API, these content elements and dynamic product information are seamlessly connected to commercetools. The result: a powerful synergy that enables you to deliver a personalized shopping experience.
Omnichannel support
- Pimcore consolidates data across multiple channels and ensures that up-to-date information is always available to commercetools.
Scalability and modularity
- A dream team working in perfect sync: While commercetools scales your e-commerce functions, Pimcore centrally manages all your data. This smart division of responsibilities boosts both flexibility and performance.
Customer Data Management (CDM)
- Thanks to its Customer Data Management (CDM) capabilities, Pimcore allows you to store customer information and use it for real-time personalization. This data can be synchronized with commercetools to create targeted offers.
- Effortless handling of large volumes of data
- No matter how large your product portfolio is, Pimcore and commercetools can seamlessly handle massive volumes of data together, thanks to their advanced technical capabilities.
Who can benefit from a Pimcore and commercetools solution
- B2B and B2C sector
- Pimcore and commercetools are equally well-suited for both B2B and B2C businesses – especially for companies aiming to bring products to market quickly while leveraging Pimcore’s powerful PIM capabilities. Whether you’re a supplier or a store owner, the structured data in Pimcore can be exported not only to commercetools, but also to independent services – for generating PDF catalogs, running analyses, and more.
- Companies that manage large volumes of data
- The integration of both systems is an ideal business solution for companies looking to use a centralized data foundation – eliminating the need to manage data across multiple platforms and effectively breaking down data silos.
codafish – your partner for Pimcore and commercetools

We’re your full-service agency for Pimcore, commercetools – and of course, the right connector! With years of experience in web development and recognition as a Pimcore Gold Partner, we offer the expertise you need for in-depth consulting and reliable technical service. Together, we assess your current setup, define your goals, and tailor the configuration of Pimcore and commercetools to meet your specific requirements. Even after implementation, we remain by your side – offering ongoing support through our Service Level Agreement packages and serving as your trusted partner for continued technical growth and development.
FAQ
Can product data from Pimcore be synchronized with commercetools?
Product data can be easily synchronized from Pimcore to commercetools. In Pimcore, you can model your data according to your specific requirements. Once the data model is finalized, it can be exported directly to commercetools. All products are created in Pimcore based on this predefined model and seamlessly synchronized with commercetools – ensuring consistent, structured product data across both systems.
Are there API integrations or interfaces for connecting Pimcore with commercetools?
commercetools provides a Symfony Software Development Kit (SDK) to integrate its API into Symfony-based applications. Since Pimcore is built on Symfony, codafish leverages this SDK to develop the interface between Pimcore and commercetools.
How can commercetools support my omnichannel sales strategy?
commercetools is a flexible and scalable platform that enables commerce in both B2B and B2C across all channels. This makes it ideally suited for omnichannel sales: thanks to its strong e-commerce architecture, products and data can be distributed across all relevant sales channels as well as to preferred marketplaces. In addition, channel-specific data – such as special pricing or assortments for specific regions – can be configured individually for each channel.
What ongoing support does codafish offer?
As a digital agency, we are committed to continuously developing the commercetools Connector bundle, keeping it aligned with evolving commercetools API standards, and supporting our clients in the design and integration of the solution.
Which APIs can I connect with the Connector?
Our Connector integrates seamlessly with the commercetools Composable Commerce API. This modular, API-first solution from commercetools allows for the integration of key services such as product management, shopping cart, order processing, and customer management. The API is highly flexible and offers a wide range of endpoints—giving you full control over all commerce functionalities.
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