Consulting & Digital Strategy

Social Media Marketing Strategies

01 Nov: Social Media Marketing Strategies

It’s a mantra you’ve probably heard a million times: having a social media presence is essential for any business. And while you might be tempted to roll your eyes, the statement remains true. Your business needs social media in its marketing mix because that’s where (almost) every target audience spends their time. So, what does this mean for you? You’ve got to get involved! But simply setting up one or two accounts won’t cut it—successful social media marketing requires strategy! But how do you build that strategy? And which platforms should you focus on?