How Zoho PageSense improves your website’s conversion rate.

PageSense has six modules. All tests, analyses or tracking functions can be oriented towards an audience segment that is defined by you. PageSense gives you deep insight into your website’s data. That’s why we recommend that you first define your strategy and goals. This allows you to achieve the desired results faster and without detours. Of course, we will be happy to help you to develop that strategy.

Learn where your visitors come from

In the Analytics module, the most important key figures of your website are presented clearly and comprehensibly:

• The performance graph shows you in real time how many visitors visit your page over a defined period of time and where the traffic comes from.
• The page views are recorded in detail and differentiated between organic search results and those from Google Ads, social media, direct calls or campaign links.
• You can also analyze from which countries visitors connect to your site and which devices (desktop, tablet or mobile) are used.

In addition, you get an accurate listing of all pages with important metrics such as page views, average session duration and bounce rate. All of these metrics give you important insights into which pages perform well and which ones you should look to optimize.

Track key website metrics

In the Tracking module, you can define and set up conversion targets for your page with just a few clicks. This is especially interesting if you want to know how often a certain button is clicked on or how long the visitor is on the page (duration of visit). This allows you to compare your business goals with the performance of the website in the most optimum way possible.

Do you already use funnels? In the Tracking module, you can also create a Funnel Analysis. This is useful if you want to analyze at which point along the customer journey your visitor leaves. Here is where you can start your optimization process.

Analyze how your visitors move around the site

The Analyze module offers three exciting features! Let’s start with the Heatmap. This map shows you a meaningful picture of what content on the website gets the most attention from your visitor. Through the integrated Scrollmap and Attention Map, you learn where important elements should be placed for increased visibility.

For a comprehensive picture of the user experience, recordings of website visits can also be analyzed. Here you can see exactly how the visitor comes to the page and how they click through the content.

Does your website contain forms that you want to use to generate leads? With the PageSense analysis software, you can also precisely analyze the forms and gain an understanding of which fields have a particularly high abandonment rate. With this information, you can optimize forms with accuracy.

Optimize your website and improve the conversion rate

The Optimize module helps you to improve your conversion rate. Smaller or bigger changes to your website and their impact on the conversion rate can be measured through this module.

The A/B test is particularly suitable if you want to highlight a call-to-action in a certain color or to place it somewhere else. Using the integrated and intuitive editor, you can make the adjustment quickly and put it online.

For extensive changes to the layout of the website, it is recommended that a split URL test be performed. So that you do not risk losing sales, while still being able to compare which version of the site brings maximum conversions.

Personalize the user experience

In the Personalize module, you can offer the website visitor an individual visitor experience. Based on demographic data, the weather in their region, their buying behavior and more, you can dynamically place personalized content on the page for each visitor. The visual editor can be used to provide any number of personalized visitor experiences. All without graphic designer or programming skills!

Address your visitors directly

The Engage module makes it easy to interact with the visitor. Popups with information about special offers or push notifications with information about the new article in the blog are quickly created with the editor. Do you want to ask your visitors about a particular topic or about customer satisfaction? You can also put surveys online quickly and easily with PageSense.