Keeping your website and CMS updated is essential, but what if your hoster imposes a firm deadline for such an update? Aroundtown SA faced this challenge and turned to codafish, not only for a competent solution but also for an incredibly powerful CMS: Pimcore! Read here about the obstacles the Pimcore Gold Partner encountered during the project and how the team successfully and efficiently executed the relaunch using Pimcore.
aroundtown.de - a Successful Pimcore project achieved under time pressure
Photocredit Precondo CA, Unsplash
Aroundtown SA - the premier go-to for quality real estate
When discussing major players in the real estate industry, one company stands out: Aroundtown SA, Europe’s third-largest publicly traded real estate company. Founded in 2004, the company specializes in high-yield quality properties with potential for value appreciation in prime locations across top European cities. Amsterdam, Munich, Berlin, and London are just a few of the cities where Aroundtown SA invests in commercial and residential real estate. Their focus is on properties with strong fundamentals and growth potential. The company’s extensive portfolio includes hotels, office spaces, and retail properties.
Online presence: The key to success
When Aroundtown SA was founded, it recognized that success in the real estate industry no longer relies on distributing printed brochures, especially in international markets. Consequently, the online presence of the aroundtown.de website became a crucial sales channel. The site provides a comprehensive view of the portfolio, continuous updates, and share price information, offering users valuable insights into the value of Aroundtown SA. The functionalities and interface needed to be both effective and user-friendly to attract potential new customers while providing long-time clients with a professional and familiar experience. “It was crucial for us to continuously enhance our website, both in terms of usability and technical aspects, to ensure its optimal performance,” says Emiel Bontekoe, Financial Analyst at Aroundtown SA.
“It was crucial for us to continuously enhance our website, both in terms of usability and technical aspects, to ensure its optimal performance”Emiel Bontekoe, Financial Analyst
An urgent update with a deadline: A digital challenge
But what if this stability is jeopardized? For Aroundtown SA, the hoster delivered unwelcome news: the website’s PHP needed an urgent update, or aroundtown.de would face contract termination and potential shutdown. A brief moment of shock, especially with the tight deadline. Instead of the usual 8 to 12 months for a website relaunch, Aroundtown SA had just three months to address the issue. The team knew it was time to bring in the professionals. Thanks to the subsidiary, finding a suitable service provider was quick: “codafish was recommended to us by a subsidiary whose website was already managed by the agency. Due to this successful collaboration, codafish became the preferred provider for our IT and IT security team,” summarizes Emiel Bontekoe about the beginning of the partnership. However, the challenge wasn’t just the tight deadline but also the implementation: the goal was for customers not to notice the website relaunch visually. The familiar design and, most importantly, the user experience needed to remain unchanged, just as customers were accustomed to.
"All objectives have been met, and we are currently working on integrating subsidiary websites into the infrastructure. I am very pleased with Pimcore as our new CMS: We now have a hybrid system that ensures maximum data and IT security, along with structural and visual excellence."Emiel Bontekoe, Financial Analyst
Old design, brand new, efficient structures - the implementation of Pimcore
codafish was therefore tasked with three major objectives: redesigning the site, creating a new, robust CMS, and migrating two other company websites to this CMS alongside aroundtown.de. Pimcore was the ideal solution for these challenges. As a multi-tenant system, Pimcore allows customers to manage multiple domains from a single instance and consolidate all essential data through master data management and product information management. Emiel Bontekoe approved the recommendation from the Pimcore Gold partner, so once the new structure was established, work began on replicating the design. codafish disassembled the existing website, identified each component, rebuilt them, and then implemented them on the new Pimcore instance, aligning with the goals set by Aroundtown SA for the project.
I rate codafish’s Pimcore expertise as excellent. The team addressed any questions I had with ease, demonstrating a deep understanding of the platform and flexibility in implementing features. They were always able to clearly explain the advantages and disadvantages of different approaches, which helped me make the best decisions for various challenges.
Emiel Bontekoe, Financial Analyst
Photocredit Pimcore
Challenge accepted, Pimcore result delivered
codafish won the race against time: Despite tight deadlines and several complex elements, the team successfully launched the website on the new Pimcore CMS without any disruptions, ensuring that Aroundtown SA experienced no interruptions in their operations. The key to success? Efficient project management by codafish. “On one hand, it was the close coordination with the team,” says Emiel Bontekoe. “This was essential for ensuring a smooth transition. The constant direct and professional communication with codafish, combined with an effective schedule and continuous prioritization of functions, allowed us to complete the project on time.
Your challenging project is our passion
Need to execute a relaunch quickly or require assistance with designing complex systems? We’re here to help! As a Pimcore Gold Partner, we offer comprehensive guidance through a free consultation, create a detailed project plan for your launch or relaunch, and handle the entire implementation. Plus, we provide ongoing support and training for you and your team with our flexible support packages. Did you know? We not only develop your website but also host it. Schedule an appointment today to learn more.
What our clients have to say about us
As a full-service agency, we work together with you to develop a successful digital strategy and we provide you with assistance in all areas of the implementation – from design to hosting and software support.You can find an overview of all of our client testimonials here.
more Marketing – brand building & design support with codafish
9. September 2024
Does the client need designs for business materials, social media, or their website? If so, codafish will conduct a thorough discussion to clarify the details ...
Read More
Successful SEO rankings with Pimcore
19. June 2024
Achieving a page 1 ranking on Google - Alex Glover from the real estate agency Panorama is well aware of just how important this is. ...
Read More
Data management and automation – Zoho’s solution for Teylor AG
22. May 2024
Consider a technology company specializing in digital credit products, grappling with a multitude of data to process and automate, and seeking the ideal solution for ...
Read More
We call you!
Are you planning a new digital project and you have questions about our services? Complete this form or call us at +1 888 9263234