The Challenge
Performance goal: Always up to date
Since the IWWIT campaign was launched in 2008, it has had its own website. But, just being visible is not enough. “We want the information that we offer our target audiences to always be up to date – not only in terms of content and language, but also technologically and visually – this is a basic requirement for our success,” says Tim Schomann, IWWIT Campaign Director at The German AIDS Service Organization. “This is because the speed at which the standards of technology and the viewing habits of users are changing is only increasing.”