Goal: Greater reach among the younger generations
“The Plickert glass business has existed for over 70 years – so, we are a company with a long tradition and are very well known in Berlin. But, we also want to improve our reach among our younger target groups,” says CEO, Detlev Kasten. That is why Glazier Plickert decided to relaunch the website with a new corporate design and commissioned us to implement it.
As a full-service agency, we always consider projects from an integrated point of view. And so it went in the initial consultations – which included discussions about Glazier Plickert’s Facebook and Instagram accounts. For more traffic and visibility, it is tremendously important to link a website to actively used social media channels and vice versa.