Where there's no CRM system, there's no structure: a challenge
Venture out into new structures and let a breath of fresh air blow into the company. This was the goal of xendis GmbH a year ago. But this meant saying goodbye to the existing CRM and confronting an immense challenge: “Restructuring meant that new systems had to be implemented – all without the ability to transfer data from the old system,” says Sarah Rother, summarizing the initial situation that laid the foundation stone of what would be a comprehensive project. The first major research step could already be taken swiftly thanks to the team’s recommendation, and one thing became clear: all eyes on Zoho!